Taking social posting for small businesses to the next level

This next-generation social experience extends Constant Contact into a future-forward marketing platform, enhancing AI features, personalization, and user experience. Starting from the ground up with simple social campaign creation, backed by a new design system for faster, consistent and modern builds.

company
Constant Contact
Year
2024

PROJECT BACKGROUND/GOALS

My goal is to empower small business owners to learn more about their followers, grow their contact lists, and target their messaging effectively with modern social tools. To do so, I designed an AI-driven personalized social posting tool that enhances the user experience and speeds up campaign creation.

PROBLEM

The current social experience is outdated and creates friction for the user who has little time to spend creating social campaigns.

The current social hub page
Filled state of current social hub page

The current design lacks inspriation for users and doesn't provide recommendations. Most small business owners are looking for guidance when it comes to their posting content and schedule.

PROPOSED FUTURE OF SOCIAL

This purpose of this project was to provide a design direction and inspiration for the future of Constant Contact's social product.

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Dashboard explorations

Prioritizes post ideas and tips for setting up a social profile. This is particularly helpful to small business owners new to social posting.
This design includes guidance on how small business owners can grow their lists, by turning their social followers into email contacts.
This is an iteration to the screen above it - making the list growth card (middle) more visual and calling it out as a next best action.

Editor

The new experience could include a tooltip-style guide to introduce them to new features.
This design includes an easy-to-use preview switcher, inline text editing, a media control panel, a location tab, and post template ideas to spark inspiration.
The media panel includes the ability for users to upload their own media or generate images with AI.
Users can connect their accounts after creating their post. I made this decision to front-load the fun stuff. :)
This view shows the profile selector and post details (where users can name their post and choose when they want to post it).

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Other ideas

More editing and customization on the tools panel
An inline toolbar on the preview for contextual editing
Mobile web versions (collaborated with another designer)

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PROJECT RESULTS

The goal of the project was to provide inspiration for the future of our social tools. The design vision was able to help prioritize work and align key stakeholders on future roadmaps.

*These designs have not been developed yet. (Please view my other projects to see work that has been launched)